Open House Perth Re-Brand
Open House Perth
Name of Designer
Aimee Chappell for Aimee Chappell Studio
Started in Perth, completed in Sydney
The task set by Open House Perth was to redesign their logo to be 2D in style and a more compact shape than the previous logo. The goal was to create a logo that is more versatile and can be used across various mediums and printed in one colour.
The brief was to reflect the welcoming nature of Open House Perth and demonstrate a fresh and youthful vision moving forward. The themes to focus on were neighbourhood, connection, and community and will play on classroom style elements.
When was the project completed? How long did it take?
Bec and Carly from Open House Perth approached me back in April to come on board as the designer for the Open House Perth re-brand.
Unfortunately, OHP is a non-profit organisations and due to funding we weren't sure if the project was going to be able to go ahead so it was put on hold until I got an email from Carly mid-August asking me if I was still interested, the only catch was that it needed to be ready to launch by Friday the first of 1st September.
Designing started on the 19th of August and finished on the 31st of August, so 13days all up, most of which were Sunday afternoons and late nights after work.
Who was involved?
The project wouldn't have come together without the hard work of the three woman super team of myself, OHP Event coordinator + head of comms Rebecca Warger and of course OHP Creative Director Carly Barrett.
Can you tell us a bit about the design process?
The design discussion started in April when I was still living in Perth.
Bec, Carly (and her doggy Darcy) and I met at Daphne Cafe in Northbridge and had a pow-wow about what we wanted to rebrand to represent and what they wanted Open House Perth to be moving forward.
The themes we decided on were community, neighbourhood, and connection. As we didn͛t get the green light to begin the project until August it actually gave me 4 months to casually think it over which was really refreshing.
The brief that Carly and Bec gave me was essentially "you do you" which is really a dream brief with clients like Carly and Bec. As I'd had 4 months to think it over, by the time it came to designing, the general themes and identity came quite naturally to me.
Usually, I start by sketching out my ideas, then I jump straight on the computer to create 3 concepts, get feedback and direction from the client, start editing the design with a lot of prototyping and testing involved and usually somewhere in there I have a moment where I hate all my concepts because I've been staring at them for so long, have a secret and internal adult tantrum, pull myself together and come back to it the next day and usually somewhere in there a solution pops into my brain once I͛ve had the time to walk away and relax, and it all works out in the end. Which is pretty much how it went with this project.
What is special about this project?
This project is really special to me. It͛s the biggest project I͛ve worked on to date and I feel so honoured that Bec, Carly, and the whole OHP team trusted me with the re-brand. The fact that we all had the same idea of what we wanted the re-brand to be and what we wanted it to look like from the start made the process so smooth.
I'm currently living in Sydney and working full time as an in-house Graphic Designer so all communication was done over email, usually after hours and the time that I spent working on the project was either a Sunday afternoon or after coming home from my full-time design job.
Now there's a lot of things that can go wrong when you mix a tight deadline with all of the above but the project just went so smoothly and Bec and Carly were an absolute dream team to work with. I love what we have come up with, it's colourful, it͛s fun and Open House is a project that I really believe in, especially when it comes to community engagement so I'm very passionate about this project and am extremely humbled to be a part of it.
I can't wait to see it come to life in November!
How did the local context inspire your work?
I bloody love Perth!
I was inspired by the small Perth cityscape but wanted to do a different take on it that included reference to the suburbs, the city, and the architecture. I wanted the identity to be welcoming and reflect the humble, local community.
What do you think makes Western Australia special?
Great weather, beautiful wildflowers, and the isolation. As Perth is so isolated there is such great focus on local produce from food to artists and musicians. We͛ve had to make it happen for ourselves and it͛s just beginning to boom. I love it.
What are your favourite local buildings?
My favourite buildings are in the South West of WA, I love the eco-lodges at Hidden Valley Forest Retreat. In Perth, I loved The Greenhouse on the terrace and Somerville Auditorium at UWA holds a special place in my heart.
What was the soundtrack to this project?
For the Sunday afternoons, there was a lot of Camp Cope, ͚Tokyo Drift by Mallrat͛ and the whole album of Divas and Demons by REMI (Forsaken Man and Laaa La La Lost).
For the late nights, it was B.O.B. by Outkast.