Run The Type

Name

 Run the Type

Location

 Perth,WA

www.runthetype.com // @runthetype // Run The Type

Run the Type is a bespoke, typographic design company specialising in hand-lettered artwork and signage for events and functions including weddings, bridal showers, milestone birthdays, announcements, corporate functions, business signage, commissioned prints and boards and promotional murals.

How and when did your business begin?

Run the Type officially began on the 15th of June 2016. It began quite a while before this though! During the last semester of Uni in 2013, I went on a study tour to Japan. We were to choose a design focus while we were there and create a series of spreadsheets for a collaborative publication. During the semester I had also had a spare elective unit to fill. This ended up being Japanese Language 101.

I became interested in the different writing systems and how this compared to the English language and consequently, my design project veered into the world of words and typography including its many forms. At this time and shortly after, I was seeing a graffiti artist of sorts who inspired me to take up drawing again and experimented with hand lettering. This combined with the love of music and connections at local nightclub Amplifier Capitol led to a series of chalk murals, t-shirt designs and custom logos for bands and music producers. After exposure through all of these projects, I started getting requests for custom lettering pieces- especially for special events like weddings and birthdays. I love design but I really love the handcrafted nature of hand lettering niche I’ve found myself in now with Run the Type!

Who is involved?

Just me. I’m a bit of a loner like that.

Where do you find inspiration your work?  Are there any local ones?

The obvious online candidates- Designspiration, Instagram as well as Pinterest (hello wedding frenzy). I have a collection of some pretty great lettering books though and also re-visit Sean Wes’ Learn Lettering course from time to time to get back to basics when I’m struggling with things like letterforms and compositions. I often get inspiration just from practicing technique.

Can you tell us a little about your creative process?

It’s difficult to say right now what my process is right now. I found my creative process has been stunted over the last 3 years as a designer. When I finished my degree, I was enthusiastic and had a process down pat. I would do loads of research into a business and the marketplace, a breakdown of the client’s competition and tons of visual inspiration that resonated with the client’s visual goals etc.

However, it became obvious that this wasn’t budget friendly and my clients’ weren’t exactly rolling in it themselves. My process became over simplified as I got more client’s that would treat me as a mac-monkey. I lacked creative freedom in a lot of projects and really believe that it killed my creative flow and process. Since Run the Type has begun though, I’m back to experimenting with textures, materials and styles like it’s grade 8 art class. A lot of my designs at the moment are linear in nature, however I wish to develop a creative process that’s more about trial and error and making mistakes and learning from them. I hope to have a creative process that’s a lot more organic than what it has been as a graphic designer/perfectionist.

Perth is seen as an emerging city, particularly for creative industries - do you feel like there are more opportunities in WA right now?

A lot more. Perth is the new Melbourne. And groups like FORM are doing wonders for the local art scene and for the overall look and feel of Perth. In saying this though, I think there’s a saturation of creative’s now- especially when it comes to design. There’s not enough studios to go around for everyone to internship and work for unless you’re a raging hipster with crazy skills. The Internet has also made the creative industries extremely accessible to everyone and expectations are higher now. To be fair, this raising of the bar has probably pushed us to be more innovative and generally better as creative’s.

What do you think makes working in Western Australia unique?

It makes networking a lot easier because let's face it, everyone knows everyone in some way or another in Perth!

What kind of work are you known for?

Typographic illustration. Mostly chalk, although this has the potential to change dramatically soon.

What should we expect to see from you in the future?

Hopefully, a lot of wedding and event signage. That means I’m getting the bread and butter work that I need to live! Creatively though, I would hope to see myself creating the next trend for event signage. I’ll be experimenting with style, textures and materials to get something unique that people will recognise Run the Type for.